“Serve those who serve” Simon Sinek

Wow! How honest and insightful this is priceless. This is such a great teaching, – he mentions Viktor Frankl’s Man’s Search for Meaning and he had such a personal understanding of it, it is great he shared it. A sense of purpose – what does it mean? Serve those who serve.

It is not about goals – serving those who believe what we believe. The cost of leadership is self-interest.

Sense of fulfilment: serve those who serve. I care about people: your employees and customers.

Officers eat last. 

The world will change if everyone felt fulfilled and appreciated.

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